TCY's Unique Methodology Quietly Changing the Entire Exam Prep Sector

/ -- With the CAT results out two weeks back, the TCY headquarters at Ludhiana received a lot of appreciation calls. These were not only from students, but also from coaching centres preparing students for CAT.

(Photo: https://mma.prnewswire.com/media/814173/Kamal_Wadhera_TCYonline.jpg )
The team was slowly able to empathise with most coaching centres and could feel the pain points of running a local coaching centre which TCY once was. They could see that it was virtually impossible for the teacher to scan and research and even predict the paper trends without a full-fledged research team as TCY had then. The questions asked of the team were:
What is TCY's unique methodology?
Kulbhushan Sharma, a verbal expert at TCY and a 100 percentiler himself in recent CAT exams multiple times, shares, "I had heard this phrase - turning things on their head - but I saw it here in action at TCY occasionally. During my 15 year stint with TCY, I haven't seen such a compelling vision and a commitment to stay ahead of the curve. Readiness to sacrifice the present for the future, taking the right risks at the right time and building a company to last - I am experiencing everything."
Ajai Shankar, TCM, Allahabad quotes, "In-depth Analysis by TCYonline has been very helpful in providing the best preparation to our CAT students. It is a must-have tool for teachers to improve their students' performance, particularly in highly competitive exams like CAT. Excellent support provided."
According to Amit Kumar who is an expert for MBA exams with TCY says, "Never did we imagine that from mere 200 students or so for MBA, we'd reach 10,000+ in such a short span. Of course, now we get a small part of student fee per student but the impact of our work has made our team so proud. You name any part of the country and we have MBA students from there, e.g. 3,000 from Mumbai itself, 2,000 from the rest of Maharashtra and Gujarat, over 1,200 from NCR and similarly, hundreds from Bangalore, Hyderabad, Chandigarh, etc."
Sameer Sardana, who runs a MBA coaching centre named iQue Ideas in Ahmedabad says, "Associating with TCY for CAT was one of the best decisions that we took. In depth analysis of the mock tests taken by students is one of the features that really helped the students improve their score. Students get to know their strong and weak areas as well as the time they are taking in attempting a particular question through the analysis feature. It explains students the different areas to improve upon. Overall, it has been a great experience. Many students at our institution used this platform and scored 95+ percentile in CAT 2018."
Gurpreet Kaur who has been handling BetterThink since 2002 has a similar story to tell. "Right from finding the best institute near you for IELTS and PTE to getting your desired result in your hand - everything is so smooth and easy for a student now. More than 300 coaching centres run on BetterThink methodology; 260 in India and the rest abroad. Other than in Dubai, Nepal, Bangladesh and Philippines, our program is very popular in English-speaking countries including Australia and New Zealand. We serve over 25 centres in Australia and New Zealand alone."
According to Mukta, who supports the network of TCY, "Since my joining in 2005, I've seen such an amazing boldness and clarity in the organization that every day is fresh, challenging and fun. TCY has given wings to the imagination of students from those cities and towns who didn't have access to high quality coaching. For example, our TCY-K12 program is creating NTSE and Olympiad success stories from all over the country."
According to Kamal, "Fortunately, my heroes since my growing up days have been fictional characters like Hank Rearden, Howard Roark and the likes, so I tend to take a very long-term view of things. I'm not that great at Math like many of my colleagues at TCY but I'm always intrigued by the concepts like Chaos theory and Butterfly effect. Go to our platform and try tools like Challenge Zone, Test Generator and Study Planner and you'd automatically realize how a student's mind reactions to daily fears, anxieties, and motivations are addressed so simply. It's not those two hours in the classroom everyday with the student that matter; in fact it's the rest 22 hours that make these 2 hours work. We are associated with students for that one year of their life that changes their trajectory for the balance of their life, so it better be our best work. For us, it's so much fun and so much satisfaction. Refining your platform day-in and day-out is true Nirvana. We can spend all our lives doing the same because there's no end to its depth. There can't be anything more satisfying than - helping people become what they were born to be."
About TCY:
TCY's focus was simple - How can they answer the two basic questions every learner faces every day:
Journey Update: