"The International Cricket Council today announced Sachin Tendulkar as the World Cup 2015 Ambassador. It will be the second successive time that the India maestro will be the Ambassador of ICC's pinnacle tournament, after he fulfilled the role in the previous event in 2011," the ICC said in a statement.
In his role as ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from February 14 to March 29.
Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs in 45 matches at an average of 56.95.
For his 673 runs in the ICC Cricket World Cup 2003, he was awarded player of the tournament as India finished runner-up to Australia.
"The excitement of the World Cup grows with every new edition and this year's host nations, Australia and New Zealand, are known for their sporting culture, great cricket facilities and knowledgeable crowds. Lifting the World Cup is every international cricketer's quest and the tournament brings out the best of individuals and competing teams.
