The clip, which has garnered more than one million views since it was posted on Monday, shows the Pattaya zoo attendant jabbing the chained animal in the face with a stick as tourists take turns posing with or sitting on top of the big cat for pictures.
"This tiger gets poked all day, hundreds of times a day so it will roar for the picture with tourists," wrote Edwin Wiek, the founder of Wildlife Friends Foundation Thailand, who filmed the video and posted it on Facebook.
"The owner he loves animals and he will not allow staff to hurt his animals," she added.
Tourist dollars and the lure of the animal selfie fuel a lucrative but controversial wildlife tourism industry in Thailand, where opportunities to ride elephants, hold monkeys and pet tigers are all available for a price.
Animal rights groups have long criticised the industry as inhumane, with chained up animals kept in small quarters with inadequate diets or veterinary care.
"We believe that the taking of selfies with wildlife should be stopped completely," Wiek told AFP, adding that such behaviour is also risky for humans.
"Every year hundreds of people are bitten or clawed in similar situations."
In 2016 the kingdom made international headlines after police raided its infamous Tiger Temple, a tourist site accused of links to the illegal wildlife trade.
Pop star Rihanna also inadvertently highlighted another thriving illegal trade in 2013 when she posted a selfie with a slow loris in Phuket.
A July report by World Animal Protection said Thailand was the global epicentre of the elephant tourism industry, with the majority of its 2,198 tourist pachyderms held in inadequate conditions.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
