The exhibition has already been shown in Bangalore,

Image
Press Trust of India
Last Updated : Feb 18 2013 | 3:00 PM IST
Ahmadabad, Chennai and Mumbai. "It generated a revenue of Rs 21.5 lakh in Mumbai alone in the matter of just 15 days," according to Sudhir Gullaiya, General Manager, Trifed. "It is also an attempt to find a market for artists' works and to see to it that they get the right price for their creativity," he said. They are called during the exhibition so that they know customers' taste and preferences and can also develop negotiation skills adds Gullaiya. The paintings which are priced from Rs 850 to Rs 30,000 showcase four different schools of tribal art- Gond from Madhya Pradesh, Warli from Maharashtra, Saura from Odisha and Pithora from Gujarat. These depict the life of tribals and their routine practises, customs, superstitions and their symbiotic relationship with the flora and fauna. "Earlier we had just 10-15 artists combined from all the schools of tribal art working with us. But now the number is increasing every year", says Gullaiya. "With the the kind of training given by TRIFED the artists have not only realised but also concluded that this is their main stay. For next year, the organisers they are planning to expand the exhibition to 20 cities as compared to 10 this year. After the show ends here on February 24, it is set to travel to Goa, where it will have its last leg.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 18 2013 | 3:00 PM IST

Next Story