Titan Co joins hands with HP to launch smart watches

This new relationship will combine innovative materials, design, and custom technology to deliver products that are responsive, and not intrusive

Watch maker Titan Co and global information technology major HP today joined hands to offer a range of smart watches to be launched soon.

The new relationship between HP Inc. And Titan combine innovative materials, design and custom technology to deliver products that are responsive, and not intrusive, Titan Co said in a statement.

"The range of smart watches will be launched later this year in India and select international markets," it added.

Titan Co CEO (Watches and Accessories Division), S Ravi Kant said that the two companies would create a unique lifestyle offering for people not only in India, but across the world.

This category of smart watches is going to change the way people view the art of timekeeping and beyond. They can still wear "a drop-dead gorgeous watch on their wrist infused with 'smart' technology for a new era of access and connectivity", he added.

HP Inc General Manager, Wearables and Smart Platforms, Sridhar Solur said said although personal style is the ultimate self-expression, some smart accessories on the market force consumers to sacrifice form for function.

"Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want but that are more connected and responsive to the way they live today," Solur said.

Titan, a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) has presence in watches, jewellery and eyewear. In 2014-15, it closed  with an income of Rs 11,791 crore, a growth of 9 per cent over the previous year.