Newspaper The Times, which like the Sun is part of billionaire media tycoon Rupert Murdoch's News UK group, reported on Tuesday that the page three feature had been shelved and the news was welcomed by government ministers.
However, The Sun featured a photo of a bare-breasted blonde woman in its Thursday edition under the words "clarifications and corrections".
"Further to recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth," the caption to the photograph read.
Amid the publicity, the Sun had directed readers to find its topless photos on a dedicated website. Head of public relations Dylan Sharpe told AFP on Tuesday "The Sun hasn't said either way what's happening to page 3."
The No More Page 3 campaign, which had triumphantly celebrated the apparent change earlier in the week as "a great day for people power", was forced to backtrack.
"It seems the fight might be back on. Thanks to @TheSunNewspaper for all the publicity they've given the campaign," it tweeted.
But last year Murdoch indicated the photos might be falling out of favour by asking his Twitter followers whether women looked better in "fashionable clothes" and describing the tradition as "old fashioned".
In an indication of the national import of page three's possible demise, the issue was even raised at a briefing by David Cameron's spokesman, who said the prime minister's view was that "editors' decisions are for editors".
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