Tourism ministry initiative to promote India to Indians

Image
Press Trust of India New Delhi
Last Updated : Oct 04 2017 | 7:28 PM IST
The tourism ministry has launched an initiative to promote India to Indians, days after Prime Minister Narendra Modi exhorted people to explore the country and understand its diversity.
In his 'Mann ki Baat' radio address on September 24, Modi said, "It is a matter of concern when we do not see our own country, we do not know about its diversities nor do we understand them...You travel around the world, I have no issues but have a look at your own country too."
Inspired by the prime minister's speech, the tourism ministry, led by K J Alphons, chalked out the initiative -- 'Paryatan Parv' (tourism festival) -- in which state governments as well as 18 central ministries would take part, officials said.
"It is the prime minister's dream. He mentioned this in his last 'Mann Ki Baat' speech. We will hold the 'parv' across the country for 20 days and the objective is to draw focus on the benefits of tourism, showcase the cultural diversity of the country and reinforce the principle of 'Tourism for All'," the minister said.
The festival as been planned between October 5 and October 25.
Officials said that it could be an annual event in the ministry's calender.
The minister said the initiative had three parts -- 'Dekho Apna Desh' to encourage Indians to visit their own country, 'Tourism for All' in which tourism events will be held at sites across all states, and 'Tourism and Governance' in which interactive sessions and workshops with stakeholders on varied themes will be held.
The ministry has also identified tourist destinations across states to host these programmes.
The ministry has invited people to share photos, stories, travelogues on Twitter. Two such tweets will be retweeted by the prime minister everyday, the minister said.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 04 2017 | 7:28 PM IST

Next Story