Telecom regulator Trai has given time till January 31 for consumers to opt for channels of their choice under the new framework for broadcasting and cable services.
"We had a meeting of broadcasters, DTH operators, and MSOs (multi-system operators) today (Thursday). Everyone confirmed their readiness to implement new regulations. However, they requested that some more time may be given to seek options from subscribers for smooth and interruption free migrations," Telecom Regulatory Authority of India (Trai) Secretary S K Gupta told PTI.
Accordingly, distribution platform operators (DPOs) have been permitted to seek options from consumers till January 31 and customers will be migrated as per their choice from February 1, he added.
The new framework allows consumers to select and pay only for the channels they wish to view, and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets.
The telecom regulator had earlier asserted that the implementation of the new framework would lead to lower prices for TV viewers and slammed the "misinformation campaign" being carried out by some to fuel "hyperbolic fear" among consumers.
Trai Chairman R S Sharma had, earlier this month, said the regulator was working to ensure a smooth transition to the new framework without causing any disruption for consumers.
The Supreme Court had recently dismissed a plea challenging the Trai's March 2017 regulations and tariff order, relating to fixation of charges for free and pay channels.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)