The IBF statement urging the government to "treat TV and radio services on par with the print industry" in the new GST regime came a day after I&B Minister M Venakaih Naidu asked top officials to look into problems faced by the latter.
The apex body of the broadcasters in the country said that to say business in all categories have been impacted by the Prime Minister's demonetization scheme "would still be an understatement".
Just like the print media, which has been clamouring for a zero rating of newspapers under the new GST regime, fuming under mass retrenchment and closing down of various editions, the electronic medium and the radio though bleeding under cancellations of advertisements over 2,000 crore have requested the government to treat them on par with the print counterpart, it said.
(REOPENS DES66)
The IBF said that as on December 31, 2016, there are 899 channels in the country out of which 399 are news and current affairs channels and the rest are non-news channels.
"Some news channels shutting down precipitously or handing over pink slips on a mass scale is not something unheard of. However, little does it find mention in the inks of newspapers or the air time of the channels.
"Combine this with overcrowding of channels for the same advertising pie which itself has squeezed following demonetisation and the rising infrastructure and content cost. It seems that many licenses would either get cancelled or submitted voluntarily by stakeholders," the IBF said.
"The rock-bottom rates are not at all in keeping with the existing market rates and allow little flexibility for manoeuvrability to carry out businesses," Rohit Gupta, President, Network Sales and International Business of Sony Pictures Networks, said.
"We urge the government to free the media, print, television and radio from the obsolete taxation squeezes and attacks on revenue streams as the vitality of this industry is essential to protect the fibre of the country, both socially and economically," A Mohan, President (Legal and Regulatory), Zee Network, said.
"The GST seeks to maintain or reduce the tax burden. It is high time that the government treats the fourth pillar of democracy at par as the sector is unprepared to take a tax hike under the new GST regime," he said.
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