Triumph aims to ramp up sales to 1,800 bikes by 2020

UK-based high-end motorcycle maker Triumph plans to be the market leader in the 500cc luxury premium segment in the country and is looking to sell about 1,800 bikes per year by 2020.
"We would like to almost double our volumes by 2020. We are aiming to sell around 1,700 to 1,800 bikes by that time," Triumph Motorcycles India Managing Director Vimal Sumbly said.
"Our strategy is very clear, to be the market leader here," he added.
Triumph competes with brands like Harley Davidson, Ducati, Kawasaki and Suzuki in the top-end segment.
The company, which started its operations in the country two years ago, has sold 2,500 units so far.

"We have almost 30 per cent market share in India in 2015 in 500cc category as per SIAM data," Sumbly said.

Triumph today launched three models of its iconic Bonneville range -- Street Twin, T120 and Thruxton R.
The company has priced its 900cc Street Twin at Rs 6.90 lakh (ex-showroom Delhi) and its 1,200cc model T120 at Rs 8.70 lakh.
However, it is yet to announce the price of Thruxton R, delivery for which would start from July 2016.
"The models selected for India are a result of the feedback we received directly from our customers and we are very sure of their success.

"India is a diversified country and has different riding habits. Triumph is first one to recognise it and that why we got the volume," Sumbly said.
Triumph Motorcycles India has a network of 12 dealers.
Its portfolio spans across superbike categories of classics, cruisers, roadsters, adventure and super-sports.
"Presently, 45 per cent of Triumph sales come from its Classic range," Sumbly added.
Triumph has one assembling unit in Manesar, Haryana and produces seven bikes out of its total range of 15.