Newspapers, radio and television had begun to see growth during the 2016 election campaign, and that has accelerated since the inauguration, despite -- or perhaps because of -- the vitriol from the new president and his aides.
While much of the industry has been slumping in recent years, the war between the president and the news media has seemingly drawn in a flood of new readers, listeners and viewers, including many willing to pay for news.
The New York Times announced this week it added nearly 300,000 paid digital subscribers in the fourth quarter of last year, the highest number since it began its paywall model.
Trump's hometown newspaper has vowed to invest $5 million in covering the new administration even as the president continues his Twitter barbs about the daily.
On Sunday, the president tweeted: "Somebody with aptitude and conviction should buy the FAKE NEWS and failing @nytimes and either run it correctly or let it fold with dignity!"
"The election of Donald Trump has been a seminal moment for online subscriptions," Borrell said. "What's more valuable is not the news itself but the perspective."
Borrell said that Trump's attempts to quickly shake up government and policy have made consumers aware of the need for news.
"Right now, there's news every single day. It's a mad rush, a fire hose," he said. "This is good for the paid news industry."
In a campaign on Twitter, celebrities and others vaunted the value of paying for news with the #PressOn hashtag.
Comedian Ben Stiller joined the effort, tweeting, "We all need to accept the same truths. Facts are facts. Subscribe to a real journalism outlet."
A similar message came from the NBA's Golden State Warriors coach Steve Kerr, saying: "I subscribed to the Washington Post today because facts matter."
Media that are more friendly to Trump have gotten a lift too.
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