Prime Minister Recep Tayyip Erdogan, who has dominated the country's politics for the past decade, is the strong front-runner to replace the incumbent, Abdullah Gul, for a five-year term.
Fervently supported by many as a man of the people who has ensured a period of economic prosperity, Erdogan is seen by others as an increasingly autocratic leader bent on concentrating power in his own hands and trying to impose his religious and conservative views on a Turkey founded on strong secular traditions.
Erdogan is running against two other candidates. His main challenger is Ekmeleddin Ihsanoglu, a 70-year-old academic and former chief of the Organization of Islamic Cooperation who is backed by several opposition parties, including the two main ones: the republicans and the nationalists.
The third candidate is 41-year-old Kurdish politician Selahattin Demirtas, who is considered a rising star on the minority Kurdish political scene.
A candidate needs an absolute majority for victory today. If none wins enough ballots, a runoff between the top two vote-getters will be held on Aug 24.
Some 53 million people are eligible to cast votes in more than 160,000 polling stations across the country. Polls close at 1400 GMT, and only unofficial results are expected to be released this night.
After leading a bitter and divisive pre-election campaign, Erdogan sounded a more conciliatory and unifying note in his final campaign speech last night.
"This country of 77 million is our country, there is no discrimination," he said. "We own this country all together.
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