"It has been our constant endeavour to make the fans feel that they are a vital part of the IPL, and not just passive spectators on the outside. Our relationship with Twitter, one of the world's most popular and prominent social media platforms, will bring the fans closer to the Pepsi IPL 2013 and the cricketers participating in it, in a thoroughly engrossing, interesting and enjoyable manner," IPL Chairman Rajeev Shukla said.
"Twitter brings you closer to the things you are passionate about - and for millions of fans worldwide, that's cricket. We are pleased to see the IPL using Twitter to help fans users follow and connect with their favourite players, teams, and personalities," a Twitter spokesperson said in a release.
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