Uber makes first two-wheeler foray with Bangkok motorbikes

Image
AFP Bangkok
Last Updated : Feb 24 2016 | 2:57 PM IST
Uber offered its first motorbike taxi service today, launching a pilot scheme in Bangkok which could spread across Asia as it takes on chief regional rival Grab Taxi.
Motorbikes have long been a popular commuting option in the Thai capital, which has horrendous traffic jams due to increased car ownership and poor city planning.
Ubiquitous motorbike taxi drivers, found at stands across the city wearing bright orange jackets, weave in and out of stalled traffic with both skill and knuckle-whitening speed.
An Uber motorbike which collects passengers from their office or home could prove popular with commuters.
But Uber will be up against both Singapore-based Grab Taxi, which began offering a Bangkok motorbike service alongside its cabs last year, and the tens of thousands of regular motorbike taxi drivers who jealously guard their patches.
"I'm really excited to say Thailand is the first country to launch a two-wheeled motorcycle product in all of our cities," Douglas Ma, Uber's head of Asia expansion, told reporters.
The US company has become one of the world's most valuable startups, worth an estimated USD50 billion and with a presence in 68 countries.
But it has faced regulatory hurdles and protests from established taxi operators in most locations where it has launched.
Both Uber and Grab Taxi have shaken up the taxi industry in Bangkok, providing an alternative to the capital's often mercurial cabbies who routinely decline fares or refuse to use their meters.
The company will initially roll out the bikes in three commercial districts and says the fares should be cheaper than regular motorbike taxis.
Uber will focus on Thailand but does not rule out launching similar services in other traffic-clogged Asian megacities like Jakarta and Manila.
"This is the first time we're doing it in any market in the world, so our hope is to develop it and innovate it," Ma told AFP.
"If it makes sense, absolutely we want to look at other markets."
Ma declined to say how many motorbike drivers the company had already signed up but said it was in the thousands.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 24 2016 | 2:57 PM IST

Next Story