UENI - After Putting Thousands of Businesses of Europe Online, it is Now Eyeing India's Small Businesses

/ -- Customers, nowadays, go online to search for answers. Need a beautician, search online. Need a good salon, search online. Need a doctor, search online. Unfortunately, the answers to these questions for various small and micro businesses are not online.

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Talking about why India is a great market for UENI, Christine Telyan, Co-founder of UENI and a Harvard Business School graduate, says, "There are a few elements that make India a great fit for UENI's expansion. First, the sheer size of the market: there are 60 million microbusinesses in India, roughly twice the number of the United States. The concentration of microbusinesses as a percentage of total SME's is much higher in India (around 95%) than in other markets like the US and Canada (50%). Second, more than 68% of India's micro & small businesses are not online. Additionally, the Indian market is a world leader in mobile use: Indians now access the Internet through their mobiles nearly 80% of the time, proving the bigger need for a mobile-first solution like UENI offers."
Asked about UENI's benefits to Indian small businesses, Telyan says, "We help these smallest businesses get started with a professionally built and maintain an online presence, search engine optimisation, mobile-friendly design, hosting, domain and email, and essential online marketing. Micro businesses have little to lose as UENI's starter plan is free but a lot to gain as there are not many platforms offering businesses such a high-quality freemium product."
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