Singal joins Urban Ladder from Arvind fashion brands and has also been associated with Marks & Spencer and Mahindra Retail, Urban Ladder said in a statement.
He will lead the charge to improve the company's profitability and set benchmark corporate governance standards, it added.
Urban Ladder aims to break even in the next 18 months and is targeting an IPO in the next four years.
"We are very excited to have Jaipal on board at a time when we have made a strategic shift from being an e-commerce company to a retail brand. His vast experience in the retail sector is a fantastic addition for us," Urban Ladder CEO and co-founder Ashish Goel said.
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