The "We are Sikhs" campaign set to launch Friday is funded by Sikh leaders who have become frustrated with attacks that have persisted since Sept. 11, 2001, from the angry and uninformed who see followers' beards and turbans and wrongly believe they are Muslims.
The ads, which will air in part on CNN and Fox News, make no mention of the more than 300 hate crimes reported by Sikhs in the US since the 2001 attacks.
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