: The ongoing 10th edition of the Kerala Travel Mart (KTM) here has the highest number of foreign buyers from the US and the UK, signalling the growing interest of visitors from these countries in the state.
As many as 42 buyers have arrived from the US while around 40 buyers have turned up from the UK for business interactions with sellers, at the event being held at Willingdon Island here, a release said Saturday.
Incidentally, this edition of the KTM has the highest number of foreign buyers, which stands at 545, and they have come from 66 countries.
There are 37 buyers representing the UAE and 36 buyers have come from Germany, it said.
Buyers from other countries include Australia (32), Russia (31), Malaysia (26), Poland (24), South Africa (17), the Philippines (14), Italy (13), China (12) and Sweden (10), who are active in reaching business-to-business deals.
"I am first time here. I'm looking for new partners and information in tourism sector in the state," said Elena Protopopova from Russia.
She is also impressed with the meticulous organisation of the KTM.
Marion Liebhard, a marketing professional from the US, said "Its a really interesting event as I could find a unique array of exhibitors and segments in the KTM. There is a good presentation of the touristic market."
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