'Veere Di Wedding' talks about gender equality in entertaining way: Sonam

Image
Press Trust of India New Delhi
Last Updated : May 25 2018 | 9:05 PM IST

Sonam Kapoor Ahuja believes her upcoming film "Veere Di Wedding" is an entertaining take on gender equality.

The 32-year-old actor, who was in the capital along with the cast of the film-- Kareena Kapoor Khan, Swara Bhasker and Shikha Talsania -- says the aim was not to make a film promoting women empowerment, but to present a normal story about four female friends.

" 'Veere...' talks about gender equality in a very entertaining way. It is a female driven film, but it is not about women empowerment or anything like that. It is celebrating four people, who are women. The idea is to reach a point where we are not discussing that there are four women in the film. We should be discussing that it is such an entertaining film. I wish we come to a point that it becomes normal to have a film with all female cast," Sonam said in a group interview.

Swara, who plays the role of Sakshi in the film, says the Shashanka Ghosh-directed movie is empowering as it focuses on choices women make.

"For me 'Veere' is empowering as it is about choices. For me what was liberating about this film is that it was about four girls, but there was no violence, social issue or anything. I am not saying this in a derogatory way because I come from that kind of cinema and I am proud of it. But because it is something so liberating, that you can have a normal entertaining film about four girls," she said.

The team has promoted the film with hashtag #imnotachickflick and Sonam said they decided to go with the strategy as they did not want their movie to get attached to any kind of labels.

"There is nothing wrong with 'Veere...' being called a chick flick. But it is a label in which all the films about women are being put into. We don't have genres for a film with female leads. There are genres like action, comedy, drama for a film with male leads. But when there are females in the film it is immediately called a chick flick overlooking its real genre.

"We are shying away from labels and saying we don't want to be put in a box. It is a film about four friends which anybody can watch. My sister said, 'I am not making a film for chicks'. It is a derogatory term for women anyways," she said.

Produced by Ekta Kapoor and Rhea Kapoor, "Veere Di Wedding" will hit the theatres on June 1.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 25 2018 | 9:05 PM IST

Next Story