Vu Televisions eyes Rs 200 crore revenue by March 2015

California-based television maker Vu Televisions aims to double its revenue to Rs 200 crore this fiscal as it expands its product portfolio as well as the reach of its products across the country.
The company, which has partnered e-commerce major Snapdeal to launch two new ultra high definition (UHD) televisions, gets about 60 per cent of its sales from online channels.
"We have been growing our numbers significantly and despite being a young company, we have received a lot of good reviews. We are at about Rs 100 crore and should close the year with Rs 200 crore revenue," Vu Televisions CEO and Design Head Devita Saraf told PTI.

Asked about the retail expansion, she said the company gets as much as 60 per cent of its sales from online channels, even though it has a strong presence in offline retail stores.
"The mix (online vs offline) would remain almost same as we are growing steadily across both platforms," she said.
Saraf added that the new televisions -- 50-inch (Rs 89,900) and 55-inch (Rs 1.19 lakh) versions -- are priced much lower than Vu's competitors like Samsung and Sony.
The company offers televisions of various screen sizes starting at 32 inches, priced between Rs 18,000 to Rs 9 lakh, and its customers range from end consumers to institutions.

"The television category has been one of the fastest growing for us at over 30 per cent (month-over-month). We expect to do particularly well in the festive season," Snapdeal Senior Vice-President (Electronics and Home) Tony Navin said.