"We must collectively respond, without further delay, to close immunisation gaps. It is unacceptable that, after the last 50 years' efforts to make safe and effective vaccines available, measles continues to cost lives, money and time," said Zsuzsanna Jakab, WHO's Europe director.
According to the UN health agency, 22,149 cases of measles have been reported in seven countries across the region since the start of 2014, with Kyrgyzstan, Bosnia and Herzegovina as well as Russia hit hardest.
The resurgence of the preventable disease in some European countries, as well as parts of the United States, coincides with a movement among some parents to refuse to vaccinate their children.
Measles causes fever and rash and in severe cases can lead to pneumonia or brain swelling, sometimes fatal. The disease is highly contagious because it is transmitted through the air.
Even if the number of measles cases dropped by 50 per cent from 2013-2014, the current epidemic has put into serious doubt the objective of eradicating the disease in Europe by the end of the year.
Many people who do not vaccinate their children say they fear a triple vaccine for measles, mumps and rubella is responsible for increasing cases of autism, a theory repeatedly disproven by various studies.
The controversy dates back to the publication of a now debunked article in the Lancet medical journal in 1998.
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