Women can now stand up and pee!

Image
Press Trust of India New Delhi
Last Updated : Mar 07 2014 | 1:16 PM IST
Camping, hiking, marathons or even a trip to the countryside, may be popular among women fitness enthusiasts and travellers but filthy public toilets and even no toilets at all can be deterrents.
Attempting to assuage this reluctance by women to use public toilets, a Delhi-based start up has now introduced something they call "PeeBuddy", to assist women to stand up and urinate.
"Loos in India are a nightmare for women as they are unclean and the chances of contracting infectious diseases are high. So, we launched the 'PeeBuddy' which is India's first portable urine director which can be kept in a bag like any other accessory," Deep Bajaj, partner First Step Projects told PTI.
Bajaj was a participant at a roundtable conference on sanitation organised by the Indian Institute of Technology and UNICEF here last evening.
Launched in December last year, the product claims to provide women "the freedom to stand and pee anywhere" like public toilets in malls, airports, hospitals, highways, railway stations or even those in metros.
Fashioned out of waterproof coated paper, the use-and- throw product is shaped as a funnel and conveniently designed to be folded in half and can even fit inside a small purse.
The product, available in packs of 5, 10 and 20 and priced at Rs 120, Rs 200 and Rs 350 respectively is being sold on various portals like Snapdeal, Healthkart and First Cry.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 07 2014 | 1:16 PM IST

Next Story