Women don't need to wear pants to show they are the boss: Anita Dongre

Image
Press Trust of India Mumbai
Last Updated : Feb 01 2019 | 10:46 AM IST

Celebrity favourite fashion designer Anita Dongre believes a woman does not need masculine clothing to prove her strength.

The Mumbai-based designer, who is known for her feminine silhouettes, said a woman can look pretty and powerful at the same time as strength is something which comes from within.

"Everything I create has to be very feminine, comfortable and classic. So for me the whole concept that a strong woman should wear masculine clothes is wrong. Women are women. They should dress like women. We are not here to compete with men. Our strength is inside us," Anita told PTI.

The designer, who was the first to launch an affordable women office wear brand with 'AND', said she finds the concept of power-dressing partial and patriarchal.

"I was the first designer to do dresses for office wear. A woman doesn't need to wear pants to show she is the boss. She can look equally good in a salwar-kameez or a sari or a pretty dress.

"Power doesn't come from clothes it comes from within. The whole idea of power-dressing is botched up."

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 01 2019 | 10:46 AM IST

Next Story