Wonderchef Asks the Dear Man to Hold the Pan

/ -- A woman in India spends 300 minutes every day on an average doing chores in the kitchen. Compared to this, men spend only 29 minutes.

The kitchen is thus, still considered a woman's domain, far removed from the winds of gender parity, sweeping the country in many other areas. Wonderchef, the leading brand of premium cookware and kitchen appliances, has launched a campaign 'Dear Man Hold The Pan' to increase awareness and create conversations about this disparity.

Wonderchef has released an interesting video to bring this cause to light. Based on a social experiment, the video comprises conversations with various men and women based on their real-life experiences regarding the roles they play in their kitchen. Wonderchef partnered with its agency Social Beat to create this extremely insightful and entertaining piece of work.

The Idea behind the Campaign
Conceptualizing and Creating the Campaign
The Launch
You can watch the video here: https://www.youtube.com/watch?v=o7JnbW36Nxw
About Wonderchef:
Wonderchef is a leader in cookware and kitchen appliances that enable customers to cook healthy, tasty food with convenience. German standards of quality, Italian designs, & constant innovation are the hallmarks of Wonderchef. We bring warmth to every meal by creating a perfect blend of aesthetics and functionality. We are inspired by global trends to create beautiful kitchen stories that bring out the culinary artist in you! You can seamlessly explore our entire collection of Non-Stick Cookware, Stainless Steel Pans, Pressure Cookers, Appliances, Cooktops, Chimneys, Kitchen Tools, Flasks, Bakeware and much more!