Woodland to launch separate products line for E-Comm portals

Footwear and apparel brand Woodland today said it will launch fresh line of products for e-commerce portals on which these websites could offer "big" discounts, a move aimed to protect the interest of its brick and mortar business.
"We will offer separate line of our products for e-commerce websites so that they can sell them on discounts to customers. These products available at portals, though of same good quality, will not be available at our outlets," Aero Club Managing Director Harkirat Singh said here today.
Woodland brand is promoted by Aero Club.
Woodland range of products is available at several e-commerce portals including Flipkart, Snapdeal, Amazon, Myntra, Jabong etc, Singh said.

"We have seen portals offer discounts on items. They sometimes overindulge in big discounts and we do not want that the interest of our outlets should suffer (because of these discounts)," he said, while citing as reason behind offering separate line of products for e-commerce segment.
Business from e-commerce portals contributes about 15 per cent of company's total turnover.

"Certainly, there is a lot of potential in e-commerce websites as a sizable lot of youngsters like to buy products online rather then going to stores. It also helps the company to save on cost including rental, manpower...We see our business from online could grow from 15 to 20 per cent," he said.

The company has plans to open 60-70 stores in current fiscal as part of its plans to reach turnover of Rs 1,300 crore by end of current fiscal. Last fiscal, it had clocked sales of Rs 1,000 crore.
"We are also planning to start opening stores through franchisee route for the first time in tier-III and tier IV cities," he said adding that such stores are planned in several places including Srinagar, Maharashtra.