The incense stick, with a height of 31 feet (99.45 metre), a circumference of 76 centimetre, having a fragrance of Nag Champa, was unveiled in the New York City early this week.
The previous old record for an incense stick was 8.8 metre (28.87 feet) with a circumference of 74 centimetre.
Ashrita Furman, 58, who led the team in manufacturing the incense, is the holder of 163 current Guinness World Records, including the official record for "the most records held at the same time by an individual".
"We choose an incense stick to express our gratitude to our meditation teacher Sri Chinmoy, who would have been 82 on August 27th.
"He showed us a way to find inner peace and tranquility in a world of turmoil and stress," Furman said, who started setting Guinness World Records 34 years ago and hasn't stopped yet", he said
"Going beyond your everyday capacity is such a fulfilling feeling. The day I break a record I'm just happy the whole day," he said.
"I'm trying to show others that our human capacity is unlimited, if we can truly believe in ourselves," he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
