Xiaomi focusing on improving distribution and retail network in Punjab

Chinese handset maker Xiaomi is focusing on improving its distribution and retail network in Punjab, a senior company official said here on Monday.

The company launched its Redmi 7A and Redmi K20 series here on Monday.

"We have expanded our service centres, both for TVs and smartphones and try and get more and more preferred partners in this space. We also got two Mi homes exclusive outlets which are in Chandigarh and Mohali," Xiaomi India Chief Marketing Officer Anuj Sharma said.

Asked about the launch of new phones, Sharma said, "This is first foray for us to get into the mid-premium segment. The whole idea was giving best possible experience to our consumers. We have improved the cameras-both front and back, we have added various elements to it. It's a splash proof design. We have also focused a lot on the design."