Xiaomi likely to create dedicated team for Poco sub-brand

Chinese handset maker Xiaomi will likely put in place a dedicated team for its new sub-brand 'Poco', aimed at the premium smartphone market, a company source said on Thursday.

"Xiaomi will have a separate team for the Poco sub-brand, though it will continue to leverage the company's existing marketing infrastructure," the source said.

The 'Poco-F1' is the first handset from the Xiaomi sub-brand, and the company is planning to keep it limited to online sales for now in order to maintain aggressive pricing, he said.

Xiaomi has already achieved 30 per cent of its total handset sales from the offline route within a year of introducing the channel, Chief Marketing Officer Anuj Sharma said here.

He, however, did not speak about offline sales targets.

Xiaomi has offline presence in some 40 cities with various marketing channels and expects to increase the number in future.

Sharma was in the city to launch three smartphones under the new Redmi 6 series, a day after its national launch.

Meanwhile, he said the company will evaluate the introductory pricing between Rs 5,999 and Rs 12,000 of the Redmi 6 series after two months, irrespective of the rupee's value against the US dollar.