The stars are campaigning for the initiative "Food for the soul" launched by Food Panda with the NGO Uday Foundation, where people can log on to the portal and make monetary donations that amounts to a food item like foodgrains, pulses, vegetable oil, biscuits and so on.
"Living in our sheltered and cocooned worlds, it is often easy to forget that we lead a life of privilege. The Food for Soul campaign sensitises us towards the fact that there are many who are not even fortunate enough to get a basic square meal a day.
TV actresses Ishita Sharma and Kritika Kamra are the other stars who are endorsing the initiative.
FoodPanda, that has been online since May 2012, plans to extend the campaign in the coming months by tying up with NGOs in other cities as well.
"There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food and healthcare," said Rohit Chadda, MD Founder Foodpanda.In.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
