Yellow Tie Hospitality to launch GBC in India, invest USD 3 mn

Food and beverages franchise management company Yellow Tie Hospitality has tied up with US-based Genuine Broaster Chicken to launch the brand across 40 outlets in the country by the year-end and will invest USD 3 million till 2018 for expansion.
Yellow Tie Hospitality plans to launch the brand first in Mumbai, followed by roll-outs of franchise outlets in Kolkata, Hyderabad, Gurgaon, Surat and a few more cities in the first three months, it said in a statement here.
The brand will be served exclusively in different franchise formats with an authentic menu by the company, the statement added.
By 2017, Yellow Tie Hospitality aims to have 10 leading F&B brands in its portfolio, beginning with Genuine Broaster Chicken.

Currently, Genuine Broaster Chicken is present in 36 countries across the world.
"Broaster Chicken has been an integral part of America's food heritage for the past 60 years. Therefore, we felt it was time to introduce this to Indian consumers, filling the gap in demand and supply for better fried chicken," Yellow Tie's Founder and CEO Karan Tanna said in a statement.
Along with its brand promotion, Yellow Tie Hospitality aims to augment the food startup industry by giving entrepreneurs a chance to scale their business through collaborations, he said.
"With Broaster chicken, the customers enjoy delicious fried chicken, which is of far superior quality, uses less oil and retains natural chicken moisture. We are very bullish of our products in India," Bill Loeffelholz of Genuine Broaster Chicken said.