Zee Entertainment bags global telecast rights of TOIFA

Media conglomerate Zee Entertainment today said it has acquired global telecast rights, excluding India, of the second edition of the Times of India Film Awards (TOIFA).
The awards ceremony will be held on March 18 at the Dubai International Stadium.
Some of the regions where Zee would telecast the event include Middle East, Pakistan, Asia Pacific, America, Africa and Europe, the company said in a statement.
"It's a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present.
"This partnership goes beyond the Middle East region, as we have acquired international telecast rights.With Zee's global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content," Zee Entertainment Middle East Chief Executive Officer Mukund Cairae said.

For the South Asian audience in Middle East, Zee would telecast the event on Zee Cinema, and for the Arabic audience, on the network's Arabic Bollywood channel 'Zee Aflam'.