Zoya, Reema, Alankrita and Nitya on why obsession with box office is 'ridiculous'

When four filmmakersZoya Akhtar, Reema Kagti, Alankrita Shrivastava and Nitya Mehracame together to make their latest web series, it "liberated" them from the trappings of box office, something which they find inane.

In an interview with PTI, the filmmakers behind "Made In Heaven", who, in their personal career, have had their share of hits and misses, believe growing obsession of quoting box office figures is not healthy.

For Reema, who has helmed films like "Talaash" and "Gold", there is no correlation between the films business and the number people who like it.

"Every Friday there is a chatter on Twitter about the numbers which I find ridiculous. But did you like the film? If you find out the film made money are you going to like it more? Will you stop liking it if the numbers are less? The commerce of a film is important but it's important only to the trade," she said.

Reema's frequent collaborator Zoya, fresh from the success of "Gully Boy", said the trade figures of a film should ideally matter to only those involved.

"The commerce of my film is important to my producer, studio, distributor, exhibitors, the actors and me. It's not anyone else's business. I saw 'Roma' and I don't care how much money it made. How does it matter to me (as a viewer)?"
"You can compare a film to the other film, but why compare the box office of one to another and decide a merit? No one knows the numbers our classic films or foreign films made and that's how it should be."
"You can walk into a room with people who've nothing to do with a film and they're quoting numbers. How is that ok?"