By Edwin Chan and Alexei Oreskovic
SAN FRANCISCO (Reuters) - Apple Inc will begin selling its new watch on April 24, with the high end model starting at $10,000, the company said, rolling out its first new product in five years in a bid to extend its preeminence in mobile devices.
The Apple Watch sport will start at $349 for the smaller, 38-mm model. The standard version of the watch will start at $549 and the high end "Edition" watch will be priced from $10,000, Chief Executive Tim Cook said on Monday.
Apple shares trimmed earlier gains and were nearly flat in mid-afternoon trade on Nasdaq.
(Reporting by Edwin Chan and Alexei Oreskovic; writing by Peter Henderson; Editing by Bernard Orr)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app