Bayer dismisses antitrust concerns about digital farming

Image
Reuters MONHEIM, Germany
Last Updated : Sep 19 2017 | 6:07 PM IST

MONHEIM, Germany (Reuters) - Bayer said it was unable to propose the sale of any digital farming assets to allay EU concerns about its planned $66 billion takeover of Monsanto.

The European Commission last month started an in-depth investigation into the German group's plan to acquire the U.S. seeds maker.

Among its concerns, the regulator took issue with Bayer's plan to create combined offerings of seeds and pesticides with the help of new digital farming tools, such as connected sensors, software and precision machines.

"I fail to see what kind of a remedy there would be in this space. It's extremely hypothetical in terms of where the overlap actually is," the head of Bayer's Crop Science division, Liam Condon, told Reuters on Tuesday, following a press conference on the business.

"If it's considered that that is an issue and a remedy is required then we have to discuss what the remedy is. I just don't have the imagination what that could be."

Condon said Bayer's approach in digital farming was currently to control plant pests while Monsanto's focus was on improving yields. The entire industry was still years away from a more universal business model, he added.

Bayer has pledged that any future software platform coming from its labs would not per se exclude rivals' seeds and crop protection products.

Analysts, however, say that many in the industry were working on future business models that will lure farmers with a type of money-back guarantee if a digital farming package, complete with predefined seeds and chemicals, does not yield certain harvest levels.

(Reporting by Ludwig Burger and Patricia Weiss; Editing by Christoph Steitz and Susan Fenton)

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 19 2017 | 5:57 PM IST

Next Story