Global gold demand slid to 6-year low in second quarter: WGC

Demand falls 12% to 914.9 tonne, declines in China and India account for half the drop

Gold demand hit a six-year low in the second quarter, a World Gold Council report showed on Thursday, as sluggish price movement and the prospect of better returns in equities curbed interest in the metal.

Demand fell 12% to 914.9 tonne, with declines in China and India accounting for nearly half of the drop, the WGC said. Globally, jewellery buying fell 14%, investment slid 11%, and central bank buying was 13% lower.

"Jewellery demand came under pressure from negative consumer sentiment, while investment was a casualty of directionless prices and stock market gains," the WGC said.

Chinese consumer demand fell 3%, with consumer sentiment damaged by volatility in equities and concerns over decelerating growth. With offtake of 216.5 tonne, China remained the world's biggest gold consumer.

In number two buyer India, jewellery consumption fell 23% as rural incomes were knocked by severe weather, while investment slid 30% to a six-year low, hurt by competition from equities and uncertainty over price direction.

Spot gold was heavily rangebound in the second quarter, with the spread between its highs and lows the narrowest of any quarter in eight years. Prices have since dropped sharply, hitting a 5-1/2 year low late last month.

Lower prices should lead to better demand in Asia in the full year, the WGC said. This week's devaluation of the Chinese yuan is also expected to boost demand, it added.

"One of the big narratives for the development of the global economy is that the renminbi (yuan) will attain an ever greater role in global financial markets," the WGC's market intelligence manager Alistair Hewitt said. "For it to do that, it needs a floating exchange rate, and it needs to internationalise."

"As that happens we're going to see greater degrees of volatility within currency markets and within financial markets. Those factors will ultimately underpin gold demand as people look to hedge their risk."

Consumer demand fell by nearly a quarter in the Middle East in the last quarter, while Turkish buying was down 50%.

US and European consumer demand rose, however, with European investors buying on concerns over Greece.

European bar and coin demand rose 19% or 7.3 tonne, against average declines of 1.7 tonne across other markets. Investment in European exchange-traded funds rose 6.6 tonne in Q2, compared to an outflow of nearly 23 tonne in ETFs globally.

"Demand for bars, coins and ETFs was boosted by the Greek crisis and the possible threat to the stability of the euro area," the WGC said.

In the full year the WGC expects global demand to reach 4,200-4,300 tonne, it said. Last year it totalled 4,220 tonne.