MUMBAI (Reuters) - Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday.
The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, Ola said in a statement.
BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said.
The agreement follows Ola's partnership, announced last month, with India's top SUV maker, Mahindra & Mahindra.
BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors GM.N, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.
(Reporting by Sankalp Phartiyal; Editing by Amrutha Gayathri)
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
