B'Lore Duo To Unwrap Viagra Shirts

Viagra is in India. And to cater to Indian tastes it is made of cotton, costs Rs 525 and there is only a limited number on sale. Before you rush to the pharmacy to pop the pill, hang on. If you want to try it out, you'll have to take your shirt off.

For Viagra is the name of the new line of shirts launched by the Bangalore models Gautam and Priya Puri, the husband-wife duo. They don't plan to register the brand but have a certificate to use the name. The line has been launched by the two-year old Priya Apparels. The shirts, say the couple, are made from 100 per cent cotton, used by other leading international brands. "The pricing is competitive and only a limited number of shirts will be available," says Gautam Puri.

The line has a wide range and is priced between Rs 525-Rs 695. "Our product can match the best in the market in quality," says Priya Puri. Priya Apparels specialises in made-to-order casuals which are generally sold at retail outlets.

However, the duo does not plan to hold on to the 'Viagra' brand for long as plans are on to introduce another brand soon under which all the formals will be marketed.