Coke Unveils New Can

Explore Business Standard

The Coca-Cola Co on Tuesday unveiled a new aluminum can that mimics the shape of its famous contoured bottle. The soft-drink giant said the long-awaited packaging innovation, which it hopes will distinguish its canned products from those of its rivals, will be test-marketed in five US markets starting early next month.
First Published: Feb 20 1997 | 12:00 AM IST