Heading tech

Global ed-tech company Simplilearn appointed Ashish Virmani as vice-president, marketing and categories. Virmani has over 11 years of experience across India's fastest growing start-ups and FMCG brands. He joins Simplilearn from FreeCharge where he was associate VP, marketing. The appointment is the latest in a series of strategic hires by Simplilearn, as a part of building a strong leadership team for its presence in India, the US and other markets.

Ad solutions

Asymmetrique, a digital-led branding, marketing, and advertising solutions company has won the integrated mandate for the Kolkata-based Nordusk LED. The agency will carry Nordusk's proposition to its consumers and business partners and create brand differentiation in a growing category. It has won the firm's integrated mandate including brand/product ATL and BTL, strategic and tactical digital marketing, 360-degree media strategy, and channel loyalty solution development on a pan-India basis.

Promoting label

Fashion designer Ritu Kumar's prestigious label has appointed Chimp&z Inc., a full-service agency, as its digital media partner for the promotion of its clothing collections. The agency's Gurgaon office will handle the account. The agency will maintain and strengthen the consumer's relationship with the brand and spread awareness about the ideas behind the label's clothing collections.