Soft Focus

J&J which introduced Acuvue in 1996 has now introduced a new ultra violet protection for the lens. Placed at the premium end of the market, Acuvue has a life span of a fortnight. Last October, the company launch Vistavue, a monthly disposable. It also plans to introduce the daily disposable versions of Acuvue shortly.

Disposable lenses account for only five per cent of the market which is growing at 30 per cent per annum.