The Strategist Quiz (#274)

 

1. This top ranked company got its name as a result of a search for a word that was meaningless and without connotation in any language. 10,000 names were produced by a computer which was finally reduced to 234 by extensive opinion polls amongst 7000 people and finally 6 names were short listed. Further these 6 names were examined for meaninglessness in more than100 languages. Name the company. 
    
2. What was launched with the proclamation “as the friend of The Honest Financier and the Respectable Broker”? 
    
3. Connect the Please Touch museum in Philadelphia and the creator of the price tag in organised retail and arrive at the name of a person. 
    
4. Which brand ran the Be Idiotsafe campaign? 
    
5. What is common to Winston Churchill, The Rothschild family and the Gurkhas of Nepal? 
    
6. This brand was truly born when the founder observed that his twin daughters suffering from cerebral palsy, were finding it difficult in gripping a pen or a pencil due to lack of co-ordination and undeveloped muscles. He went on to invent a writing instrument which is now a popular brand. Name the founder and the brand. 
    
7. The history of this product can be traced back to a recipe created by the Roman chef Apicius, in which “a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.” Name it. 
    
8. Which brand’s loyalty program is christened GoodLife? 
    
9. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time? 
    
10. Identify this comic character and the NASDAQ listed company that created it. A series of comics related to this character are published online in various languages embedded with stories that have elements of its products. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 9, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.