The Strategist Quiz (#275)

 

1. Where would one find these products and why? Gorilla balls vitamin enriched malt candy, Touch of Yoghurt Shampoo, Northwoods Egg Coffee, Male Chauvinist “awfully arrogant” aftershave? 
    
2. Who took out a full page ad in the Wall Street Journal with the lines “Welcome, IBM. Seriously and why?” 
    
3. A product which film star Jeetendra endorsed some years ago is being revived with Malaika Arora as its new brand ambassador. Name the brand and the company that owns it 
    
4. Which company’s corporate mission or objective is stated as “Creating Kando Together”? Also mention what Kando means 
    
5. What are the three-inch Dorothy, and the two-inch Dotty? 
    
6. This brand has editions of its products inspired by the Hindu Gods — Lord Balaji, Lord Ganesh and Lord Shiva. It was established in 1915 and was named after the pseudonym of a leading Russian artist then. The artist’s pen name when translated into English meant “pencil”. Name the founder and the brand. 
    
7. What is the first-of-its-kind initiative that is linked to Yamaha’s scooter brand Ray launched in India recently? 
    
8. Who made this statement “I could prove God, statistically”? 
    
9. What is the term used to describe assorted orthodoxies that govern the thinking of key enterprise decision makers? It is the main means a company uses to make a profit. It includes the cultural norms and beliefs that the company espouses that is deeply held, widely shared, and rooted in the behaviour of the company. It also has a negative connotation when arrogance and resistance to change set in 
    
10. Identify both the images and establish the connection between them. An Indian connection. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 16, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.