 "IOA ropes in Adani Group as sponsor for Indian contingent at Tokyo Olympics")
Don't want to miss the best from Business Standard?
The Indian Olympic Association on Friday roped in the Adani Group as a sponsor for the Indian contingent at the ongoing Tokyo Games.
IOA secretary general Rajiv Mehta, who is in Tokyo, announced the development.
"We are Happy to inform you about one more sponsorship which is confirmed by Adani Group to IOA for the Olympics since our last update to you on 16th July," Mehta tweeted.
"Adani has confirmed to us a good sponsorship association and support for future also," he added.
The IOA had earlier entered into sponsorship deals with various private entities, including diary giant Amul, mobile gaming platform MPL Sports Foundation, JSW Sports among others.
IOA had inked the deals after dropping Chinese sportswear brand Li Ning as the Indian team's official kit sponsor for the Tokyo Olympics and stating that the country's athletes will wear unbranded apparel during the Games.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app