Viacom18 launches WPL's "Naam Hoga Tera Har Zubaan Par" campaign

Conceptualised by Ogilvy, 'Naam Hoga Tera Har Zubaan Par' celebrates the tenacity, grit and perseverance of every girl who wants to break new grounds through cricket

"Naam Hoga Tera Har Zubaan Par", the inaugural Women's Premier League (WPL) campaign, has been kicked off by Viacom18, the league's exclusive broadcast and digital partner. The TV commercial has a celebratory tone and announces the arrival of daring women cricketers who will make a name for themselves during the WPL and inspire the next generation of cricket fans.

Conceptualised by Ogilvy, the “Naam Hoga Tera Har Zubaan Par” campaign celebrates the tenacity, grit, and perseverance of every girl who wants to conquer new grounds through cricket. The upbeat rap song conveys the new energy of the WPL and the anticipation of preparing the nation's next sports superstars.

The 360-degree campaign, currently running on all of Viacom18's digital platforms and network channels, will target a number of traditional and digital touchpoints with consumers.

What do officials have to say about the Women’s Premier League’s campaign?

Viacom18 Sports spokesperson said: “We conceptualised “Naam Hoga Tera Har Zubaan Par” with the awareness of the league's potential and the mark its inaugural campaign will leave behind. Our campaign is an ode to that vision and our first step in that direction. We are committed to long-term growth of the WPL into the largest women's sports league in the world.”

Sukesh Nayak, chief creative officer, Ogilvy India, said: “Our girls are bringing a powerful game to the WPL, when discussing the creative process for developing the campaign. The enormous potential of these players and their fierceness, which will be unleashed at WPL, will be demonstrated in our campaign, making them a household name across the gullies of India.”

On March 4, Gujarat Giants and Mumbai Indians will compete in the inaugural WPL match. Throughout the WPL, which will run from March 4 to March 26, viewers can watch all live and non-live action on JioCinema, Sports18 – 1 SD & HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil. The matches will be aired on Viacom18 in English, Hindi, Kannada, Tamil, and Telugu.