 "As Facebook's page visits drop, YouTube to replace it as No 2 website in US")
Although Facebook's app traffic has grown, it is not enough to make up for that loss, CNBC reported on Wednesday citing the study by market research firm SimilarWeb. Owing to a severe decline in monthly page visits, from 8.5 billion to 4.7 billion in the last two years, Facebook is set to cede its long-held second position among the top websites in the US to YouTube, according to a new study.
Facebook earlier reported that in the second quarter of this year, its number of daily active users remained flat in North America and went down in Europe.
Owned by Google parent Alphabet, YouTube, on the other hand, has seen increased traffic and rise in viewership, said the study that found Google's position as the biggest website in the US remaining unshaken.
The researchers project that Amazon is set to overtake Yahoo as the fourth most-visited website in the US in the next couple of months.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app