Attention Startups! Use these Facebook hacks to advertise

Videos play an increasingly important role in the marketing mix today, reports Tech In Asia

Facebook has been a disruptive force in the advertising world. Capitalising on the power of targeted advertising, the social media behemoth utilises its social network of over one billion active users to create growth opportunities for businesses.

To help you get the biggest bang for your buck, we’ve put together some tips that will help transform your business’ social reach.

Hop on board the Messenger Day platform

Hot on the heels of its rival, Snapchat, Facebook Messenger has rolled out a similar feature to Snapchat stories. This new feature rose in popularity due to its ability to capture genuine, real-time content.

When you share personal moments, it humanises your brand and engages followers to interact on a more intimate level. 

Go beyond ‘Likes’
 

In 2016, Facebook expanded its like button to a myriad of reactions to afford users greater freedom of expression. Now, in a bid to increase user engagement, Facebook’s latest algorithm will weigh reactions more than likes. Posts eliciting reactions other than likes will also appear higher up in users’ news feed.

Focus on video quality over quantity
 

Videos play an increasingly important role in the marketing mix today. Facebook advocates this by changing its algorithm to prioritise organic videos based on completion rate. The longer a user watches your video, the more frequent similar videos will appear in their news feed.

Align campaign objective with ad type
 

Facebook has recently rolled out a series of brand awareness ads that caters to different campaign goals.

For example, if you want to drive traffic to your website, the basic Facebook Photo ad would be sufficient. Or, if you want to showcase your product offering without the user having to leave the Facebook platform, Facebook Carousel ads would be more suitable. 

Remember that whatever you choose, make sure it matches the objective you have set out for the campaign in the first place.

The article was published on Tech In Asia. You can read the full article here