DaVinci tech powers Ittiam multimedia systems

Ittiam Systems on Thursday announced, it will provide a wide range of digital media technologies and systems based on DaVinci technology from Texas Instruments Incorporated (TI).

These solutions will offer advanced performance and features in emerging video centric applications such as IP video telephony, IP television, portable media, video surveillance and media distribution.

Ittiam's software products on DaVinci technology will support core signal processing functions, complete systems and reference designs, enabling rapid development of applications on the new platform.

DaVinci technology provides enhanced signal processing capabilities that will allow increasingly rich multimedia experiences in embedded applications, a company press release said.

The common, scalable platform will enable Ittiam to easily address wider markets, ranging from handheld applications to high definition and performance sockets, such as broadcast TV.

"TI's DaVinci technology frees system designers to create world class solutions utilising a scalable platform with optimised and integrated off-the-shelf building blocks, development tools and support infrastructure," said Greg Mar, DSP system-on-chip platform manager, TI.

"Companies like Ittiam provide essential software components and system integration support that transform DaVinci technology into complete solutions."

System solutions from Ittiam are targeted at equipment for markets such as video telephony, IP television, media players, video surveillance and media distribution, especially for in-flight, in-car and at home entertainment.

These packages consist of integrated signal processing components, networking components, digital rights management, resource managers and comprehensive application programmer's interfaces for ease of integration into rich user applications.

The software package serves as a building block to enable system designers to innovate with market leading solutions, bringing value added products to market quickly.