Facebook acquires team behind Tagtile

Image
Bloomberg San Francisco
Last Updated : Jan 21 2013 | 2:54 AM IST

Facebook Inc is acquiring the team of developers behind customer-loyalty application Tagtile, adding to its expertise in mobile software.

“We’re happy to confirm that Tagtile’s founders are joining Facebook, and that Facebook is acquiring substantially all of the company’s assets,” Menlo Park, California-based Facebook said in a statement on Saturday. The financial terms of the deal weren’t disclosed.

The world’s largest social-networking service is bolstering its talent pool, preparing to take the company public this year. The Tagtile deal follows Facebook’s $1-billion planned acquisition of mobile photo app Instagram, announced earlier this week.

The co-founders of San Francisco start-up Tagtile, Abheek Anand and Soham Mazumdar, are engineers with experience working at VMware Inc and Google Inc, according to their website.

Facebook on Saturday also announced businesses could send people coupons that consumers then print out or redeem using mobile phones. The company is preparing to raise $5 billion in its initial public offering, which would be the biggest internet initial public offering ever. Facebook would be valued at as much as $100 billion in the stock sale, people familiar with the matter have said. Technology blog TechCrunch previously reported the Tagtile acquisition.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 15 2012 | 12:23 AM IST

Next Story