Google launches online shopping tool in India

Search engine Google has added another tool, Google Shopping, to its platform, enabling users to get information about products and their prices online.

The new shopping tool for India gathers information about products and prices automatically by scanning millions of Indian Web pages and extracts product names, prices and images.

With the help of this new technology, Google users will receive information from more than 30 thousand Indian Internet sites enabling them to research a variety of products in just one page.

Vinay Goel, Google India (head of products) said,"This new tool is designed to help users make decisions faster and find deals online enhancing their research experience."

According to Google's research shows that, online search is an integral part of the product purchase decision process made by Indian users.Consumers on an average spend 35 per cent of their time researching for products online before they make a purchase decision.

Google which has a market share of about 80 per cent in the Indian search market has also introduced a new feature called sharping to refine the online search.

The new feature makes the web search results page more relevant to the specific type of information a user is looking for, he added.