H-P unveils line of products for Punjab, Chandigarh

Hewlett Packard (HP), the leader in the imaging and printing space, further consolidated its market leadership in the consumer printing market in Punjab with the unveiling of 12 personal printing solutions.

The new line-up features the world's fastest photo printer, HP's first touch screen printer, and the consumer friendly photosmart express interface that makes printing easier and faster. The new range is priced between Rs 2,999 and Rs 15,999.

HP has a market share of 73per cent in the single function Inkjet printer and 85per cent market share in the Inkjet All-in-One segment.

HP plans to increase itsmarket reach from 300 cities to 450 cities in the up-country markets through channel expansion. The new personal printing solutions will be available across 400 exclusive HP Experience Zones and 1,500 multi-brand retail outlets. HP will be conducting channel road shows and trainings across 100 cities in 2007 to educate channel partners on the new product portfolio and technologies.

Vibhor Bansal, country category manager (Personal Printing Products) Imaging and Printing Group, Hewlett Packard India Sales Pvt Ltd says, " Punjab forms an important market for HP in its overall expansion plans.

With today's introductions, HP is further reinforcing its commitment to deliver the best printing experience for consumers."

Now, HP will be targeting key vertical segments such as jewellers, exporters, design agencies, photographers and self employed professionals through focused market development programs by offering customised solutions for these segments.

The company will also be targeting school children to position HP All-in-one's as the perfect study partner for a Child's education.

The HP All-in-One can be used by school children to print their school projects, scan encyclopaedia and copy class notes.